A website is without a doubt important for a business to grow. It is one of the most effective tools to reach the largest number of people on a global scale. However, purchasing a domain name and creating webpages doesn’t guarantee visitors will come to your site. It takes some extra steps to get the kind of traffic that many take for granted in their online strategy. With the help of experts like Dr. Tanisha Lemelle, creator of The Clever Site, you can learn those quick fixes to reach your marketing goals.

Tip 1: Get specific with SMART goals.

The practice of using SMART (Specific, Measurable, Attainable, Relevant, and Time-Based) goals helps to make your website a great resource for a marketing strategy.

Tip 2: Get action with clear direction.

Followers join you on social media for engagement but they come to your website for information. Don’t forget to tell them what to do next with an outstanding easy to follow call to action.

Tip 3: Get found in the search engines.

Just about everyone will go to their favorite search engine before they take the time to type in a website address. That’s not to say a great domain name is not important, but making sure you’re listed in the top ten for your business name or relevant keyword makes all the difference in getting found.